Working with startups and technical teams to shape products from idea to launch. Alongside client work, building Santolina.

• Santolina: Designed and built a plant care platform from concept to production, defining the product strategy, UX, visual design, design system, frontend implementation, and data architecture.
• Shuttle: Supported the platform's growth from early traction to 20,000+ developers and 120,000+ deployments as a sole product designer across dev console, web and growth surfaces. Led a complete console audit and redesign, introducing consistent UI patterns, design system and information architecture.
• Neptune: Designed brand and web experience for an AI infrastructure platform. Built & shipped a scripted agent-chat animation with AI, now live on the platform's website.
• Dealio: Designed an online marketplace platform from concept to launch in under one year. Simplified seller ad creation, improved buyer discovery, and introduced structured buyer-seller communication. Platform launched with 78% CSAT.
• MixLodge: Defined the MVP structure for a marketplace connecting musicians and producers. Designed end-to-end flows across discovery, booking, and collaboration, delivering implementation-ready product architecture in 3 months.

Led end-to-end product design for a route optimization platform used by logistics teams worldwide, managing a two-person design team. Helped shift the product from engineering-first to design-driven, improved usability, evolved the design system, and refreshed the UI.

Redesign increased returning session duration by 34%, improved discoverability across Analytics, Dispatch, and Planning, and reduced time-to-first-use at the 75th and 90th percentiles, meaning faster onboarding for users who struggled with navigation.

Owned design across a range of client projects spanning mobile apps, web products, and digital brand experiences. Led product design workstreams, collaborated closely with stakeholders and engineers, and mentored junior designers.

Created illustration systems and visual assets for animated explainer videos, along with landing pages and marketing campaigns. Built cohesive visual systems that strengthened brand communication across digital channels.